OWN
Work With AJ · NIL Athletes
Own Your
Name™
For athletes ready to build a brand that is authentic, strategic, and built to last beyond the game. Identity clarity before personal brand. That is the sequence that works.
The reality
Your name is
your brand.
Own it first.
Most athletes approach NIL backwards. They start with the brand and skip the identity. The result is a personal brand that feels generic, inconsistent, or like someone else built it.
Own Your Name™ starts where it actually starts — with who you are. Your values. Your voice. Your vision. Your story. When that foundation is clear, the brand builds itself.
And the brand that gets built actually resonates. With coaches, with brands, with fans, and most importantly — with you.
What Own Your Name™ builds
Individual
A one-on-one engagement built entirely around you. Your identity, your name, your brand. AJ works with you directly to build your foundation and your strategy.
Monthly engagement · Inquiry only
Team Intensive
A concentrated intensive experience for a group of athletes — a team, a program, or a cohort — building identity clarity and brand foundation together.
Half-day or full-day intensive · Inquiry only