Futurist & Identity Consultant · Speaker · Facilitator
Identity is notwhat you do.It is what people feel.
AJ Sarcione has spent nearly two decades doing one thing: helping people, leaders, teams, brands and organizations align who they are with how they show up.
His career did not follow a straight line. It followed a truth. A path of transformation that started in the moment before a new change.
From PR to internal brand. From communications to culture. From employee experience to the future of leadership. Every chapter deepened the same belief: when identity is clear, everything that follows gets stronger.
And it has never been more necessary than right now.
The Story
Where It Started
It started in PR and communications, where AJ learned how to shape external identity and build narratives that moved people. But the deeper work was always waiting underneath.
Bringing Back the Smile
At Yahoo, during one of the most turbulent periods in the company's history, AJ was asked to do something no one had done before. He built Yahoo's first internal brand and marketing program from scratch, with one mission: bring back the smile. Help people remember why they came and feel it again. It worked.
Head of MOJO
When Verizon acquired Yahoo, AJ was asked to step into the role of Head of MOJO and Employee Experience, traveling globally to shape culture, energy, and leadership presence across the organization.
The Future of Leadership
Most recently AJ worked in the AI education space, an experience that deepened his conviction about what is coming and what it requires of all of us. The world is accelerating. AI is doing the functional. And the humans who will matter most in that world are the ones who know who they are.
Every transformation starts in the moment before it happens.
AJ's Signature Practice
The Moment
Before™
Leadership happens in the moment. But the moment is defined by what comes before it. A simple three-step practice for pausing, recalibrating, and choosing how to show up. Used by leaders, teams, young people, and athletes navigating the moments that matter most.
The moment does not make you.
You make the moment.
Before you reply or react.
Before you walk in or show up.
Before you launch or promote.
That space right there
is where everything
is decided.
3Rs. Simple. The Moment Before™
The Creative Dimension
More than
a consultant.
AJ is also a professional singer. He has performed with Whitney Houston, Patti LaBelle, John Legend, Myá, and Wayne Brady, and appeared on The Talk.
That background is not a footnote to his consulting work. It is the explanation for why his facilitation feels different.
He knows how to read a room. He knows when to fill the space and when to let silence do the work. He knows how to make people feel something.
That is musicality applied to leadership. And it shows up in every room he walks into.
Credentials
Mission
To help people, leaders, teams, brands and organizations align who they are with how they show up.
Vision
In a world being reshaped by AI, the human experience is not soft. It is the foundation of trust, performance, resilience, and everything that follows.
Let's work
together.
The work starts with one conversation.
Book a Conversation