IMAGINE

When everything
changes, lead from
who you are.

Acquisitions, restructures, new roles, and now AI all break the link between who people are and how they show up. For nearly twenty years, AJ Sarcione has helped companies and leaders rebuild it, so their people stay with them and keep moving.

Book a Conversation Try the Shine Scale™

Where this sits

This need existed before AI.
AI made it urgent.

Acquisitions and restructures

The org chart changes overnight. Who people are inside it doesn't.

Acquisitions, integrations, role eliminations, and restructures move fast. The people who navigate them well already know who they are beneath the title.

Leadership transitions

A new role asks you to lead before you know who you are in it.

The leaders who show up differently got clear on who they actually are. That clarity is not soft. It is a performance variable.

The AI shift

When AI does the work that defined people, identity becomes the advantage.

The more a machine can imitate, the more valuable it becomes to know exactly who you are, as a leader and as a company.

FIND YOUR DOOR

Where do you want to start?

For Companies

Culture and communication through change. Leadership programs, workshops, and advisory.

Work with AJ

For Leaders

Coaching and Authentic Authority™, for the moment you are stepping into.

Explore leadership

Start Here

The free Shine Scale™, then daily coaching by text with MatchboxRoom.

Take the Shine Scale

PROOF

Built in the rooms where change happens.

Yahoo / Verizon

Kept global employees engaged through the $4.5B acquisition, then led culture and employee experience for the combined Verizon Media.

Clif Bar

Culture and change strategy through a restructure, including support for the Board presentation and a 100-day re-engagement plan.

iHeartMedia

A year-long leadership development program for the sales organization.

Trusted by leaders at

ABOUT AJ

Former Head of MOJO at Verizon Media and Head of Internal Marketing at Yahoo. Founder of Intivine. Certified HeartMath® Trainer and keynote speaker in 13 countries.

About AJ

The Imagination Method™

It starts with a circle.

Draw a circle. Divide it in four. Most people skip the first two and wonder why they feel stuck. The Imagination Method is the engine underneath everything AJ builds, for a person, a team, or a company. Every program and tool runs on it.

Explore the Imagination Method

Identity drivescommunication.

Communication shapesexperience.

Experience buildsmomentum.

For those ready to go deeper

Authentic Authority™ is the program that builds this foundation completely. Eight deliverables. Your leadership identity named, owned, and made visible.

Learn about Authentic Authority™

The one thing that cannot be automated

When AI makes everyone sound the same, the rarest thing is sounding unmistakably like yourself.

AJ built AJai and his entire suite of tools himself, with AI. He knows what it does well, and what it can never do for you.

Read AJ's take on AI

AI gives everyone the same answer. This one gives you yours.

The thesis behind AJai

What leaders say

"AJ was an instrumental part in connecting our leaders. He was able to bring together the emotional and tactical side of our business so we can better leverage each of our individual qualities as one."

Managing Director

Northwestern Mutual

"Best investment. AJ you were a hit. And you turned around and got the quietest of the crew to be engaged. Can't thank you enough for making it such a thoughtful and fulfilling session."

EVP Chief Communications Officer

Univision

"AJ is an energetic speaker who inspires teams and individuals to not only drive results, but love who they are while they doing it."

Vice President of Data and Insights

Nike

Start with
the conversation.

Every engagement begins the same way. Tell AJ what you are navigating and what you need.

Book a Conversation

When everything changes, lead from who you are.

This need existed before AI.AI made it urgent.